On April 21st 2015 Google will implement another variable to their algorithm of ranking web pages. The new addition will be based on how “Mobile Friendly” a web page is, in the eyes of Google.
WHAT DOES THIS MEAN?
To a small business with an older & probably NOT Mobile Friendly website? Well, the truth is….We don’t know yet! Until a couple of weeks pass and you can judge your rank as compared to it’s pre-4-21-15 rank, it’s impossible to say exactly how this will affect a web page’s rank.
BUT THIS WE KNOW… Google is not going to intentionally try and harm small businesses, Google has been a friend to businesses small and large for almost 2 decades (Google launched on 9-4-98).
WHAT SHOULD I DO??
Easy, check the rank of your most dominate web pages and record their position. After 4-21 begin to check your rank a couple times a week for the next 2 weeks. Also check your cache to see if the page has been read by Google. After the page has been “indexed” a few times you can figure that to be your position for a while. Unless of course you or your competition makes a push or mistake with their Internet Presence.
If your website is over 5 years old, is not considered “Mobile Friendly” by Google (click here to test a page) and your rankings drop, it’s time to call me or your webmaster or someone to get a quote on a website re-design. Make sure you are sitting down when you make this call…the average cost of a new 10+ page website with hosting will be in the $2000 range IF you use an industry professional.
WHAT’S AN INDUSTRY PROFESSIONAL????
Someone or a company with experience and responsibility. The high school kid is NOT an industry professional. Be Careful and talk to several professional website design companies; we all have different ideas, process and methodologies to create a website. Find someone you are comfortable with, local is better, but there are lots of good options remotely.
CAN YOU HELP ME?????
Maybe, maybe not. I help a lot of people with their website and Internet Presence. I am always happy to do an evaluation and interview to see if I can help. Call me personally for an evaluation or to setup a meeting: 704-677-3184 or email me: Kevin at KJrs.co
Kevin Smith, Owner