It’s been 15 months since I last made a post, my new job has kept me very busy and I love it! At Heritage Printing in Charlotte, I am the full-time Marketing Manager, with my duties focusing on Internet Marketing for the company. Our #1 target term is Signs Charlotte and we have made good strides in reaching our goals. I use social media, display ads and SEO to drive traffic to our site, but as Google has changed (constantly changing) it’s algorithm for indexing and reporting web pages, we are soon to redesign our sites to be even more mobile.
I currently have us positioned well in organic, my goal is to improve our mobility, utilize display marketing further and manage our ongoing efforts, thus doubling our traffic in the next 6 to 9 months. We’ll see how it goes.
Marketing is managing what works, researching other opportunities and promoting a positive brand! Check our what we’re doing at Heritage Printing & Graphics in Charlotte.
On April 21st 2015 Google will implement another variable to their algorithm of ranking web pages. The new addition will be based on how “Mobile Friendly” a web page is, in the eyes of Google.
WHAT DOES THIS MEAN?
To a small business with an older & probably NOT Mobile Friendly website? Well, the truth is….We don’t know yet! Until a couple of weeks pass and you can judge your rank as compared to it’s pre-4-21-15 rank, it’s impossible to say exactly how this will affect a web page’s rank.
BUT THIS WE KNOW… Google is not going to intentionally try and harm small businesses, Google has been a friend to businesses small and large for almost 2 decades (Google launched on 9-4-98).
WHAT SHOULD I DO??
Easy, check the rank of your most dominate web pages and record their position. After 4-21 begin to check your rank a couple times a week for the next 2 weeks. Also check your cache to see if the page has been read by Google. After the page has been “indexed” a few times you can figure that to be your position for a while. Unless of course you or your competition makes a push or mistake with their Internet Presence.
If your website is over 5 years old, is not considered “Mobile Friendly” by Google (click here to test a page) and your rankings drop, it’s time to call me or your webmaster or someone to get a quote on a website re-design. Make sure you are sitting down when you make this call…the average cost of a new 10+ page website with hosting will be in the $2000 range IF you use an industry professional.
WHAT’S AN INDUSTRY PROFESSIONAL????
Someone or a company with experience and responsibility. The high school kid is NOT an industry professional. Be Careful and talk to several professional website design companies; we all have different ideas, process and methodologies to create a website. Find someone you are comfortable with, local is better, but there are lots of good options remotely.
CAN YOU HELP ME?????
Maybe, maybe not. I help a lot of people with their website and Internet Presence. I am always happy to do an evaluation and interview to see if I can help. Call me personally for an evaluation or to setup a meeting: 704-677-3184 or email me: Kevin at KJrs.co
Kevin Smith, Owner